Infosys Recruitment 2024

As a Marketing Analyst at Infosys, you'll be the bridge between creativity and data-driven decision making. You'll gather, analyze, and interpret marketing data to gain insights into customer behavior, market trends, and campaign performance. Your insights will be used to inform and optimize marketing strategies, ensuring we reach the right audience with the right message at the right time. You'll also work closely with marketing teams to develop and implement marketing campaigns, track results, and identify areas for improvement.

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Responsibilities:

Conduct market research to identify trends, opportunities, and threats.
Analyze customer data to understand customer behavior and preferences.
Design and execute marketing analytics projects, including surveys, A/B testing, and market mix modeling.
Develop and maintain marketing dashboards and reports to visualize key metrics and insights.
Track and analyze the performance of marketing campaigns across various channels (digital, social media, etc.)
Recommend data-driven strategies to optimize marketing campaigns and improve ROI.
Collaborate with marketing teams to develop and implement marketing initiatives.
Stay up-to-date on the latest marketing trends and technologies.

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Skills and Qualifications:

Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field (or equivalent work experience).
1+ years of experience in marketing analytics or a related field (for experienced candidates).
Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Analytics, Tableau).
Excellent communication and presentation skills.
Ability to work independently and as part of a team.
Problem-solving and critical thinking skills.
Strong attention to detail.